Breeders' Cup World Championships and Del Mar Thoroughbred Club have forged multi-year partnerships with the ticketing platform SeatGeek.
“Attending the Breeders' Cup is a one-of-a-kind experience, and our partnership with SeatGeek ensures fans will have an easier and more intuitive way to access tickets for years to come,” said John Keitt, Executive Vice President & Chief Operating Officer, Breeders' Cup Limited. “This collaboration is a step forward in enhancing the overall fan journey, from purchasing tickets to enjoying the extraordinary racing and atmosphere offered at the World Championships.”
SeatGeek's platform will be available in securing tickets to events at Del Mar and the annual Breeders' Cup World Championships—including this year's. The platform will also provide access to premium add-ons and exclusive offerings.
SeatGeek's backend technology, Unify, will equip Breeders' Cup and Del Mar with data-driven solutions to streamline sales and inventory management and capturing better economics across all horse races and events at Del Mar.
Breeders' Cup and Del Mar further expand SeatGeek's reach into horse racing. The company's roster also includes Monmouth Park in addition to six NFL teams, three NBA teams, two NHL teams, and multiple clubs across the MLS, NWSL and the EPL, as well as league-wide and organizational partnerships with the Ladies Professional Golf Association (LPGA), PGA of America, and the United Soccer League (USL).
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